Shad explains how his operation works, buying cattle, grazing Texas wheat, and moving to Colorado grass in the summer.
He then gets into his media exposure over the last couple months, starting with the Glenn Beck podcast, and how he ended up talking cattle on Fox News multiple times. We then get into what's behind the push to mandate Electronic ID ear tags in cattle. Shad talks about his trip visiting the aftermath of Texas's largest wildfire.
Lastly we stumble into talking about the National Cattlemen's Beef Association's keynote speaker, Oxford University Climate Scientist, Miles Allen and the push for, "sustainability" in the cattle industry.