WASHINGTON — The National Cattlemen’s Beef Association (NCBA) has condemned the flawed “Food Compass” study funded, in part, by fake meat promoter Bill Gates.

“The idea that M&M’s, potato chips and cereal are somehow healthier than natural beef ignores scientific evidence and frankly doesn’t measure up to logic. These snack foods are high in sugar, carbohydrates and fats, while beef is a nutrient-rich food that provides essential protein, iron, zinc and numerous B vitamins,” said NCBA CEO Colin Woodall. “No one sits down to a plate of candy and chips expecting a healthy meal, but a lean cut of beef accompanied by vegetables or fruits and whole grains is a healthy choice every time. To suggest otherwise is irresponsible, and it confuses consumers at a time when we should be working to meet their nutritional needs, rather than confounding them with agenda-driven faux science.”

NCBA continuously highlights beef’s role in a healthy diet as an authentic source of high-quality protein and essential nutrients. Animal proteins, like beef, are among the most nutrient-dense, complete protein sources available and cattle farmers and ranchers are committed to producing high-quality protein in the most sustainable way possible.

NCBA is a tireless advocate for America’s beef farmers and ranchers and will continue highlighting the nutritional, environmental and economic benefits of real beef.