The Cattle Range Home Page
February 22, 2017
. .
FooDs Demand Survey


. .
FooDs Demand Survey
OSU Department of Agricultural Economics


Compared to one month ago, willingness-to-pay (WTP) increased for chicken breast and hamburger, but
decreased for steak, pork chops, deli ham, and chicken wings. WTP for deli ham saw the largest percent
decrease among meat products compared to one month ago. WTP for all food products is lower than one year


Expenditures on food eaten at home increased 0.17% from January to February and expenditures on food
purchased away from home increased 1.71%. Consumers expect an increase in chicken, beef, and pork prices
compared to one month ago. Consumers plan to buy more chicken, beef, and pork compared to last month.
Plans to eat out decreased compared to last month. 


Salmonella, E. coli, and GMOs were the most visible issues in the news over the past two weeks. Awareness
for all items decreased relative to last month. The largest percent decrease in awareness from January to
December was for E. coli followed by cancer and meat consumption. Salmonella, E. coli, and farm animal
welfare ranked as the top three food safety concerns in February. Concern for all items decreased relative
to last month, except for GMOs and beta-agonists. The largest percent decrease in concern from January to
February was for E. coli followed by Salmonella. 

About the Survey... View Complete Survey

FooDS tracks consumer preferences and sentiments on the safety, quality, and price of food at home and away from home with particular focus on meat demand. FooDS is a monthly on-line survey with a sample size of at least 1,000 individuals, weighted to match the US population in terms of age, gender, education and region of residence. See the online technical document for more details.

. .
. .