The Cattle Range Home Page
November 22, 2017
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FooDs Demand Survey

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FooDs Demand Survey
OSU Department of Agricultural Economics

MEAT DEMAND

Compared to one month ago, willingness-to-pay (WTP) decreased for all food products. WTP for deli ham saw
the largest percent decrease among meat products compared to one month ago. WTP for all products, except
rice and beans, reached its lowest point since the beginning of FooDS in May 2013. 

FOOD EXPENDITURES

Expenditures on food eaten at home decreased 1.42% from October to November and expenditures on food
purchased away from home decreased 5.84%. Consumers expect a slight decrease in beef and pork prices and
a slight increase in chicken prices compared to one month ago. Consumers plan to buy less chicken, beef, and
pork compared to last month. Plans to eat out decreased compared to last month. 

AWARENESS & CONCERN TRACKING

GMOs, E. coli, and Salmonella were the most visible issues in the news over the past two weeks. Awareness
for all items increased relative to last month, except for battery cages. The largest percent increase in
awareness from October to November was for lean finely textured ground beef followed by cancer and meat
consumption. Salmonella, E. coli, and farm animal welfare ranked as the top three food safety concerns in
November. The largest percent increase in concern from October to November was for cancer and meat
consumption followed by Salmonella. The largest percent decrease in concern from October to November was
for farm animal welfare followed by BSE.

About the Survey... View Complete Survey

FooDS tracks consumer preferences and sentiments on the safety, quality, and price of food at home and away from home with particular focus on meat demand. FooDS is a monthly on-line survey with a sample size of at least 1,000 individuals, weighted to match the US population in terms of age, gender, education and region of residence. See the online technical document for more details.

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